Product Placement in the UK Assignment Example | Topics and Well Written Essays - 500 words

Product Placement in the UK - Assignment Example The move has been approved in recognition of the crisis that the industry is in because of declining ad revenues and to make sure that the British broadcasting networks are not rendered uncompetitive due to unnecessary restrictions. However the government has drawn the line on product exposure in children shows and the exposure of products such as alcohol, tobacco or those food products considered unhealthy.( Campbell Denis ‘TV product placement: Bradshaw bans nasties’) If we look at product placement through the marketing mix (4 P’s) perspective we can clearly see that this is a form of promotion, something that manufacturers might invest in as an alternative to advertising. If we analyze the efficacy of product placement using the tools of brand recognition and recall research indicates that brand recall and recognition was significantly improved with product placement activity. However research has generally been contradictory on whether it affects brand attitude change. These findings indicate that product placement could play a beneficial role on new product launches when achieving brand recognition is a key goal.( Kaijansinkko Riku ‘Product Placement in Integrated marketing communications strategy’) Another interesting analysis of product placement indicates that it maybe more effective then advertising because the consumers are not expecting this kind of stimuli when they are watching television or a film. This ‘Von Restorrf’ effect however maybe affected in the UK by the controversy that product placement has generated which will probably result in consumer’s expecting product placement.( Kaijansinkko Riku ‘Product Placement in Integrated marketing communications strategy’) This issue is now very pertinent for discussion after have being approved very recently on the 9th of February 2010. Although it was being discussed last year it was still far from being approved (which puts a totally different perspective on things)

Assess Asset allocation decision and security selection strategies Assignment

Assess Asset allocation decision and security selection strategies - Assignment Example at he will sell the ownership of the undervalued shares that he holds, borrow loan at an interest rate equivalent to his shareholding in that firm and then buy shares of equivalent proportion in the market. An arbitrage profit is obtained. I would recommend a duration of shorter duration of 3 years. This is due to the fact that a portfolio with low duration is ideal since the level of interest rate risk is low as compared to high duration portfolios. Immunization in the context of bond portfolio refers to an approach which matches the period of the firm’s assets and liabilities with a view of reducing the effect of interest rates on the total net worth of the firm. The institution should invest in equal proportions of both bond A and B as this will help to offset the interest rate and the risk so as to immunize the portfolio. Is the interest rates increases from 7% to 8% the institution might consider interest rate risk that is duration shifting which implies that portfolio duration can only be reduced by incorporating bonds that have a short maturity period or those with a high coupon